During the impact of COVID-19, there is an increase in digital shopping experiences. However, even if the shopping experience has gone digital, customers are still hesitant to deal with car salespeople. As car shopping is a tedious process, customers dread the lengthy and confusing process. On top of that, customers still don't have enough trust in dealerships.

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We believe the key elements of solving this business problem and the human problem during the pandemic are transparency, trust, efficiency, and a little bit of innovation. Our goal is to create ideations that will prove effective during pandemic and post-pandemic.